When laundry operators shop for new vended equipment, first impressions matter — but they don’t always tell the full story.
For many years, Wascomat earned a reputation as a rugged, industrial-grade brand known for durability and long service life. While that reputation was well deserved, it also created a lingering perception: Wascomat machines were tough, but not particularly modern.
That perception no longer reflects reality.
With the introduction of the Clarus Vibe touchscreen control, Wascomat has quietly redefined what operators can expect from the brand. Clarus Vibe bridges the gap between traditional mechanical strength and the modern user experience today’s customers expect.
Perception: “Wascomat is durable but dated”
Historically, buyers associated Wascomat with:
• Hard-mount construction built for longevity
• Simple, no-frills controls
• Reliability over refinement
In a market increasingly influenced by sleek touchscreens and mobile-friendly interfaces, some operators assumed Wascomat had been left behind.
Reality: Clarus Vibe delivers a modern touchscreen experience.
The Clarus Vibe control is a full-color, 7-inch touchscreen designed for intuitive use by both customers and owners.
From a customer standpoint, Clarus Vibe offers:
• Clear, visual cycle selection
• Easy-to-follow on-screen prompts
• A familiar, smartphone-like interface
• Multi-language support for diverse communities
This significantly reduces user confusion, improves throughput, and elevates the perceived quality of the store.
Advanced programmability for operators.
Behind the screen, Clarus Vibe gives operators powerful tools to manage their business:
• Up to 180+ programmable wash cycles
• Multiple standard programs with customization options
• The ability to fine-tune water levels, cycle times, and pricing strategies
Rather than a fixed “one-size-fits-all” washer, Clarus Vibe allows store owners to adapt machines to local utility costs, customer habits, and market positioning.
Rugged performance still at the core.
What makes Clarus Vibe especially impressive is that it doesn’t replace Wascomat’s traditional strengths — it builds on them.
Operators still get:
• Heavy-duty construction designed for high-turn environments
• Proven mechanical platforms known for longevity
• A balance of simplicity and sophistication that supports long-term ownership
In short, Clarus Vibe adds modern intelligence without sacrificing toughness.
Perception vs. reality
Perception:
• Old-school interface
• Functional but uninspired
• Built for durability, not experience
Reality:
• Modern touchscreen control
• Customer-friendly and intuitive
• Durable machines with contemporary technology
Why this matters for today’s laundry operators
Today’s self-serve customers expect ease of use. A clean, modern interface supports:
• Higher vend pricing tolerance
• Faster customer decision-making
• Fewer “how do I start this?” interruptions
At the same time, owners still demand reliability, serviceability, and long-term value. Clarus Vibe meets both expectations.
The bottom line.
Wascomat with Clarus Vibe challenges outdated assumptions. It is no longer a choice between rugged equipment and modern technology — operators can have both.
For those evaluating new vended laundry equipment, Clarus Vibe deserves to be judged not by old perceptions, but by what it delivers today: a durable platform paired with a refined, modern user experience.